Who Are the Millennials? Why Demographics Are Useless

David Rich, Vice President of MasterCard Information Solutions, shows the major flaws in marketing to a specific demographic such as the highly populated ‘Millennials’ cohort, who now range in age from 16 to 33 depending on the source. The demographic profiles, interests, purchasing habits, and priorities in life of the youngest millennials, who are all still in high school, and the eldest millennials now in their early 30s and saddled with careers, children, and mortgages will obviously vary quite significantly.

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