Would You Really Purchase A Diamond For A Smartphone Addict?
‘Kay Jewellers’ has recently released a commercial which portrays a coffee shop where many a smartphone addict dwells. The focus of the commercial is a young man who is trying to get his woman to pay attention to him on Valentine’s, but she is clearly in love with her smartphone. However, that doesn’t stop the white knight beta from wanting to bestow upon his disinterested girlfriend an expensive rock!
The young woman is now clearly enamored with the generosity of her thoughtful boyfriend. Unfortunately, this commercial leaves out the part where five seconds later she gets a text, and is right back to her phone. The “meh” attitude towards her boyfriend immediately returns in full force.